Locally and nationally, many things have changed since 1952. In fact the list is probably endless! But one thing that has remained the same is Frosts commitment to providing the people of Sussex affordable motoring services. From new and used car sales, to servicing, repairs and parts, Frosts want to invite you to look back at their 60 year history and celebrate the exciting future they’re promising.

From their humble beginnings in their first showroom at Old Shoreham Road, Shoreham, (now their Dent Magician business) Frosts have been a familiar name for the residents of Sussex ever since with dealerships now in Chichester, Shoreham, Newhaven and Haywards Heath.

Initially starting as a Vauxhall, Peugeot and Bedford business, Frosts has grown to be one of the largest, family owned car dealerships in the South. Seeing three generations of the Frosts family, and selling over 3000 cars and vans a year nationwide, the business continues to grow from strength to strength and is still committed to providing affordable motoring to the residents of Sussex, a commitment they have stuck by since 1952.

William Frost, Managing Director at Frosts commented: “We are delighted to be celebrating our 60 year anniversary. As part of this celebration we want to share a few snapshots from our archives. Look how much our Shoreham-by-Sea site has changed in the last 60 years!”

From the Vauxhall Viva to Bedford CF, the popular Calibra to the stylish Nova, over the past 60 years Frosts have continued to grow at the same rapid pace as the motor car itself.

Now holding franchises for Vauxhall, Chevrolet and SEAT, Frosts are looking forward to the future ahead “We are all very excited about the next 60 years. We have some exciting developments in the pipeline with plans to celebrate our 60^th birthday in style” William continued.

Quality Assured Standards: Recognising the need for a commitment to used car quality, Frosts were one of the first Vauxhall dealers to pioneer the award-winning Network Q Used Car Scheme ten years ago. Consistently voted the top performing Network Q Centre in the South of England, we are one of very few Vauxhall dealers to have been awarded a 100% score in the Vauxhall Standards Assessment Review.We have won awards for quality service from all the manufacturers for whom we hold franchises and are committed to maintain these standards.

Community Support: Frosts are a major employer in the region, with over 140 staff - a figure that has risen by an average of 25% over the last 10 years alone. As such, we enjoy a high profile within the Sussex community.

Frosts sponsors of the Brighton National Speed Trials, started in 1905 the event has been running for over 100 years and with Frosts support, it remains the oldest motor sport event still running.

We’re also proud supporters of the Brighton Marathon since it began in 2010. Supplying support vehicles, members of our staff also race to raise money for worthy charities.

We have also helped raise thousands of pounds for local charities, particularly the area's leading children's hospital, as well as national charities, through sponsorship and support of the Rockinghorse Appeal, RNLI, Chestnut Tree House Childrens Hospice and Vauxhall Four Peaks Challenge. 

If you have any archive photographs you would like to share with Frosts you can send them to Fosts Archive, 69-75 Brighton Road, Shoreham-by-Sea, West Sussex, BN43 6RT.