Frosts Cars Ltd Wins Prestigious ‘Online Consumer Experience of the Year – Independent’ at AM Awards 2025

Frosts Cars Ltd is proud to announce that we have been named ‘Online Consumer Experience of the Year – Independent’ at the AM Awards 2025. The prestigious awards ceremony took place on 1st May 2025 at the iconic Park Plaza Hotel in London, celebrating excellence across the UK automotive retail industry.

The award was collected on the night by Toby Frost, Managing Director of Frosts Cars, and Robert Robinson, Director at Frosts Cars, from awards ceremony host and renowned comedian Tom Allen.

Organised by Automotive Management (AM), the AM Awards are widely regarded as a benchmark of success within the motor retail industry. The ‘Online Consumer Experience of the Year – Independent’ category recognises businesses that go above and beyond in creating seamless, engaging, and customer-first digital journeys.

In recognising Frosts Cars, AM commented: "Frosts Cars’ dedication to providing a truly exceptional online consumer experience is driven by three core principles: ease of use, transparency and continuous innovation."

Speaking after receiving the award, Director Robert Robinson said: “We’re incredibly proud to have won this award, which reflects our continued commitment to delivering an outstanding online experience for every customer. From the moment someone visits our website to the final steps of their buying journey, we’re focused on making things as simple, transparent and enjoyable as possible. This recognition from AM is a real honour and testament to the hard work and innovation shown by our entire team.”

The team at Frosts Cars would like to thank our loyal customers and dedicated staff for their continued support. We remain committed to leading the way in online automotive retail and ensuring every digital interaction is as exceptional as the in-person experience.