
Frosts Cars is proud to announce that we have been awarded the prestigious Auto Trader Highly Rated Award 2026, marking our seventh consecutive year of receiving the accolade after first being recognised in 2020.
The award highlights the very best car dealerships across the UK, recognising retailers that consistently deliver outstanding customer service and receive exceptional feedback from their customers.
The Auto Trader Highly Rated Award is one of the UK's most respected automotive retail awards. Presented annually by Auto Trader, the UK's largest automotive marketplace, the award recognises dealerships that have gone above and beyond to provide an outstanding customer experience.
Auto Trader analyses verified reviews collected throughout the year, assessing customer satisfaction, service quality, responsiveness, and overall buying experience. Dealerships must consistently achieve high review scores and demonstrate a commitment to delivering excellent customer service to qualify. This makes the award a true reflection of what matters most, the opinions and experiences of real customers.
At Frosts Cars, customer satisfaction has always been at the heart of everything we do. As a family-run business established in 1952, we pride ourselves on offering a friendly, honest, and pressure-free car buying experience. Whether customers visit our dealerships in Chichester or Shoreham-by-Sea, browse our stock online, arrange finance, or use our aftersales services, our team works hard to ensure every interaction is a positive one. Winning the Auto Trader Highly Rated Award for seven consecutive years demonstrates the consistency and dedication of our entire team and reinforces our reputation as one of Sussex's most trusted used car dealerships.
Robert Robinson, Director at Frosts Cars, said:
"Receiving the Auto Trader Highly Rated Award for the seventh consecutive year is a fantastic achievement and one that everyone at Frosts Cars should be incredibly proud of.
This award is particularly special because it is based on feedback from our customers. Every review represents a real experience, and knowing that our customers continue to recognise the effort our team puts in every day is hugely rewarding.
I would like to thank every member of the Frosts team for their hard work, professionalism, and commitment to delivering exceptional customer service. I would also like to thank our customers for their continued support, trust, and positive feedback. Without them, achievements like this simply wouldn't be possible."
We would like to extend our sincere thanks to every customer who has taken the time to leave a review and share their experience with us.
Customer feedback helps us continually improve and ensures we maintain the high standards that have helped us earn this recognition year after year.
As we celebrate our seventh consecutive Auto Trader Highly Rated Award, we remain committed to providing outstanding service, exceptional used cars, competitive finance options, and a customer experience that exceeds expectations.
If you're looking for a trusted used car dealer in Sussex, visit Frosts Cars in Chichester or Shoreham-by-Sea, or browse our latest stock online today.